20th Century Fox markets to fraternity drunks

Arriving at you campus soon, addressed to your fraternities, is the Hitman video game party in a box. It is a drinking game kit from the creative marketing geniuses at 20th Century Fox.

The kit includes everything you need for a night of abusive drinking at the fraternity house: a Hitman PS2 video game, t-shirts for prizes, score cards, beer tumblers and a shot glass.

The letter that comes with the kit reads as follows:

Hello Fraternity Brother,

Beer Pong? Playing PS2 games in between classes? Here is taking it to the next level: Hitman Video Game party in a box. Make your own video "drinking" game competition with your fraternity brothers with this Hitman Video Game Party in a box!

Pop the video game in, keep score of you and your bros, and drink the night away to Agent 47 with your beer tumblers and shot glasses. If you've played the video game before, the score cards should be pretty self-explanatory. If you haven't, then find someone who has and have them kick off the party.

It's this sort of marketing stupidity that contributes to a negative image of fraternities and sororities in our society today. If your IFC would like to write to the marketers at 20th Century Fox to thank them for marketing to us like a bunch of drunken idiots, address your grievance to:

Steven Feldstein, Senior Vice President,
Corporate & Marketing Communications
P.O. Box 900
Beverly Hills, CA 90213-0900

Or better yet, encourage your chapter presidents and "your bros" to write RETURN TO SENDER on the unopened boxes and dump them at your local post office.

Thanks to Tom Carroll, Coordinator for Student Clubs and Organizations at Sacramento State for bringing this to our attention.