Friday, August 17, 2007

What Motivates, Part One: FOOD


There are 10 things that I have identified that motivate college students. In this blog, I will hit each of the 10 over time. This is the first, and it's an obvious one: FOOD.

Anytime you're giving out food, even if it's the cheapest pizza available in your college community, most students will be happy about it. College marketers know that handing out free food brings in the students! It's especially effective on ever-hungry teenage men, but everyone loves a free pizza, burrito, burger, taco, sub, whatever.

Providing food can be a pricey way to motivate, but if you are creative, you can probably do it without breaking the bank.

If you can incorporate food into your event or your meeting, it will add to the motivation quotient. Here are some random ideas for how to do it. You can probably think of 100 more (and if you have a good idea, leave it in the comments section for this blog entry!).

• Have a group meal before your meeting. Even if everyone is paying for their own, it's hard to say no when you're friends are all gathering somewhere tasty before the meeting. You can also treat everyone to some food after a meeting. For Greeks with houses, have a really GOOD meal the nights of your meetings and save an awesome dessert for after the meeting.

• Go to Costco and buy a bulk of those little snack bags of Doritos or Fritos or (if you're healthy) trail mix. Hand one out to each person who arrives at the meeting on time.

• Have a committee or an exec meeting at a restaurant. Your group pays for the appetizers. (Make sure your advisor is cool with this first though)

• Rent a popcorn machine for your next meeting.

• Get local restaurants to donate coupons for free meals, then give these away as doorprizes for those who attend your event.

• Coffee works like food these days, so it's a more affordable freebie at meetings.

You get the idea. Find a way, large or small, to include FOOD in your event or meeting, and you'll see the satisfaction level going up.